Google’s ever-evolving page rank algorithm is notoriously tricky, to say the least. The search giant takes into account a number of factors when assigning page rank, one of which is speed. At least, that’s been the case with desktop searches for some time.
Soon, the signal will also impact mobile searches.
Google on Wednesday said that starting in July, page speed will also be a ranking factor for mobile searches. The Speed Update, as Google is calling it, will reportedly only impact pages that deliver the “slowest experience” to users and thus, only affect a small percentage of queries.