One of the new frontiers for generating seamless in-store experiences for customers is the ability to identify an individual from the moment they walk through your door.
Knowing who a customer is in the physical world is the key to using data and artificial intelligence to personalize that person’s experience with your brand. Some banks in China have already implemented facial recognition technology to authenticate individuals at ATMs, and Bank of America is working with Samsung on a pilot program using facial biometrics.
