The live-streaming platform Twitch is rolling back its ad-free streaming options, following a blog post detailing upcoming changes to Twitch Prime accounts.
As of September 14, Twitch Prime users will start seeing pre-roll, mid-roll, and display ads while watching broadcasts across the streaming site, which was bought by Amazon in 2014 and now attracts over 15 million daily users – largely for live-streams of video-game playthroughs and esports events. Those with Amazon Prime accounts automatically get access to Twitch Prime benefits.
