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Apple, Huawei, and Microsoft continue to defy tablet market trends

August 2, 2018

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Global tablet shipments have been on a steep downward trajectory for over three years now, and the 40.9 million units totaled between April and June represented yet another decline of 6 percent compared to the same period of 2017.

But even during the market’s 14th consecutive losing quarter, there were bright spots and encouraging signs from a number of tier 1 vendors. Two of the world’s top five companies managed to boost their shipment and share scores, although the undisputed champion of tablet sales (and profits) reported just a marginal 1 percent year-on-year growth.

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