The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels.
The news was confirmed on May 17 by Google Chrome Security Product Manager Emily Schecter on the company’s official blog. According to Schecter, users of Chrome version 69 will no longer see the green “Secure” label and lock icon beside HTTPS secure websites starting in September. Meanwhile, sites without HTTPS certificates will trigger a “Not Secure” label on Chrome 70 by October.
Schecter also explained that the move is because of the company’s belief that users understand that the web is a relatively safe place. HTTPS should be what all websites aim for and should be the default status.