With nine in 10 sales and marketing teams insisting that cloud-based business intelligence (BI) technology is necessary to the management of their strategies, it’s no wonder that the adoption has exploded in recent years. However, many businesses, especially small to medium sized enterprises (SMEs) are still lagging behind.
BARC’s research study on BI and data management found that 45% of businesses had not adopted this technology yet, with 6% stating they were opposed to it altogether. Over half of SMEs rated their strategy usage as “low”, and the majority were still not using the cloud for any of their BI and data management programs.
