CauseSquare started in 2015, when co-founder and CTO, Walid Darwish and four of his friends, all developers, were volunteering their time with non-profit organizations and discovered that, “This sector, in terms of technology, still has a long way to go.” They also suspected that these organizations were heading for trouble in the long term.
Their funding base – primarily Baby Boomers and Gen X – are groups that respond well to phone banking and direct mail campaigns, unlike Millennials, who are focused on social media and living a more digitally connected life.
