Many organisations are beginning to rely on real-time insights to drive mission-critical business decisions, but a recent study by Accenture and HfS Research states that nearly 80% of companies can’t make data-driven decisions due to a lack of skills and technology. Based on a global survey, respondents reported that 50% to 90% of their data is unstructured and largely inaccessible.
As Debbie Polishook, group chief executive of Accenture Operations has commented: “Organisations need to maximise the use of ‘always on’ intelligence to sense, predict and act on changing customer and market developments.”
