Big data has led to some huge changes in the way we live. John Deighton recently posted about this in an article on The Economic Times.
John Deighton is a leading expert on big data technology. His research focuses on the importance of data in the online world. Searching for a topic on a search engine can provide us with a vast amount of information in seconds.
Deighton studies how this evolution came to be. Innovations in the early 20th century changed how data could be used. Google’s Hadoop allowed for unlimited data storage on inexpensive servers, which we now call the Cloud. Data brokers have over 3,000 profiles on each individual, including personal information like political preferences and hobbies.
