Big data has been a big buzzword for more than a few years already, and it has solid numbers to back that up, including $46 billion in 2016 revenues for vendors of related products and services. But the big data era is just beginning to dawn, with the real growth yet to come.
So suggests a new report from SNS Research, which predicts that by the end of 2020, companies will spend more than $72 billion on big data hardware, software, and professional services. While revenue is currently dominated by hardware sales and professional services, that promises to change: By the end of 2020, software revenue will exceed hardware investments by more than $7 billion, the researcher predicts.
