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Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

June 3, 2021

Google is reportedly looking to improve its protections for users who choose to opt-out of in-app data tracking on Android, which many see as a response to Apple’s recent update to its IDFA process for the same.

As reported by the Financial Times, Google’s looking to add extra safeguards for Android users who opt-out of sharing their Advertising ID, which, like Apple’s IDFA marker, currently enables marketers to track their activity within apps.

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