Google is reportedly looking to improve its protections for users who choose to opt-out of in-app data tracking on Android, which many see as a response to Apple’s recent update to its IDFA process for the same.
As reported by the Financial Times, Google’s looking to add extra safeguards for Android users who opt-out of sharing their Advertising ID, which, like Apple’s IDFA marker, currently enables marketers to track their activity within apps.
