Ads are an inescapable part of our online lives. Even if you have an extreme case of banner blindness, like me, the ads are still there, tracking you, often in ways you wouldn’t approve if you had a say in it.
To help alleviate this, Google has launched a new Chrome extension called Ads Transparency Spotlight. The extension, freely available in the Chrome web store, aims (per Google’s description) to “give people more visibility into the data used to personalize ads and more control over that data.”