The Nvidia GeForce RTX 4090 hype train has been building for most of 2022. After more than a year of extreme GPU prices and shortages, CEO Jensen Huang revealed key details at GTC 2022, with a price sure to make many cry out in despair. $1,599 for the top offering from Nvidia’s Ada Lovelace architecture? Actually, that’s only $100 more than the RTX 3090 at launch, and if the card can come anywhere near Nvidia’s claims of 2x–4x the performance of an RTX 3090 Ti, there will undoubtedly be people willing to pay it. The RTX 4090 now sits atop the GPU benchmarks hierarchy throne, at least at 1440p and 4K.
