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How Data Cleansing Can Make or Break Your Business Analytics

December 22, 2022

Big data technology has helped businesses make more informed decisions. A growing number of companies are developing sophisticated business intelligence models, which wouldn’t be possible without intricate data storage infrastructures.

The Global BPO Business Analytics Market was worth nearly $17 billion last year. This market is growing as more businesses discover the benefits of investing in big data to grow their businesses.

Unfortunately, some business analytics strategies are poorly conceptualized. One of the biggest issues pertains to data quality. Even the most sophisticated big data tools can’t make up for this problem.

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