Microsoft’s digital assistant has had a tough time recently. After starting off life on Windows Phone, Cortana appeared on Windows 10 PCs and looked set to launch on a range of smart speakers, fridges, toasters, thermostats, and more. While Alexa and Google Assistant have corned this part of the market, Cortana has been left behind, and Microsoft CEO Satya Nadella admitted earlier this year that Cortana no longer competes directly with Google Assistant or Alexa. Microsoft has a new vision for Cortana, involving conversational interactions for workers who are organizing their days.
