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Most marketing experts seem to agree that a brand’s logo evokes a set of feelings and values. For one, your mind will always associate a product with the logo it features – it’s inevitable. Big corporations and smaller entrepreneurs are aware of that. Therefore, choosing a brand logo has turned into a mission of finding the right combination of words, shapes, and imagery, to convey a set of values, which the company seeks to achieve, and the user wants to see.
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