- 84% of marketing organizations are implementing or expanding AI and machine learning in 2018.
- 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%.
- 3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more than 10% according to Capgemini.
Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the precision and profitability of pricing are just a few of the many areas machine learning is revolutionizing marketing.
