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Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

April 8, 2021

Google has announced an update to its ranking algorithm in relation to product reviews, in an effort to highlight more in-depth, informative overviews within search results.

As explained by Google:

“We know that people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

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