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Instagram is trying its best to keep up with TikTok

July 1, 2021

After TikTok shook the social media market and fundamentally changed the name of the game, western companies quickly rushed in to grab a piece of the pie. As per usual, Instagram was quick to follow up with a similar feature with the release of Reels in 2020.

On June 30, the head of Instagram shared a video on his Twitter page about upcoming changes in the social media platform. In his post, he mentions the addition of fullscreen mobile-first video to the app.

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