If there’s one question that just won’t go away for Snapchat parent company Snap Inc., it’s what to do about Facebook.
For months, Mark Zuckerberg’s social network has been relentless pushing into Snapchat territory, first by copying Snapchat Stories in every major Facebook app and then by announcing plans for a sweeping augmented reality platform.
While Snap has so far refrained from publicly commenting on the mounting challenge (Evan Spiegel reportedly told employees “focus” is the most important issue facing the company) they now have a convenient new answer at the ready: Facebook may have more users, but our users are a lot more engaged.
