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Facebook Runs Video Tests to Make Instagram More Like TikTok

July 2, 2021

Facebook is testing changes to its Instagram photo-sharing app that will make it more like the social video app TikTok. Adam Mosseri, the head of Instagram, announced the plan on Wednesday to show full-screen, recommended videos in user feeds.

“We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video,” Mosseri said. “You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”

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