Wednesday, TikTok announced that in the coming weeks, the platform will roll out a content maturity ranking system aimed at preventing inappropriate content from reaching teenage users, as well as other features that allow users to customize their For You Pages.
The new system, dubbed “Content Levels” will organize content based on “thematic maturity.” Mature content, like fictional scenes deemed “too frightening or intense for younger audiences,” will be assigned a “maturity score” to help prevent it from reaching TikTok users under 18. “We understand that people may want to avoid certain categories of content based on their personal preferences,” said Cormac Keenan, Head of Trust and Safety at TikTok, in the press release about the new policy.
