Given the company is one year shy of its 110th birthday, there is no denying the endurance of the IBM brand, nor the huge amounts of reinvention the company has had to undergo over the years in order to achieve such longevity.
Earlier this month, the company set out plans for what could possibly be one of the largest and most ambitious company reinvention initiatives it has ever embarked on, with the news that IBM is preparing to split its business into two separate, public traded businesses by the end of 2021.
