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TikTok is increasing its video length limit to three minutes

July 2, 2021

Recently we covered a Twitter post by the head of Instagram where TikTok was mentioned as a primary motivator for social media platforms to improve and evolve. It doesn’t seem, however, that the Chinese-owned company will just sit and watch as the rest of the players try to catch up.

TikTok has officially announced that it will be introducing longer videos to the app, allowing its users to upload up to three minutes worth of content. The company first tested out the waters with the feature at the very end of last year by allowing some top contributors to make use of it.

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