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Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

March 30, 2021

Twitter has announced a new expansion of its Amplify pre-roll ads, which enable brands to position their promotions alongside Twitter’s premium video content.

Twitter’s video partnerships facilitate direct access to video updates posted by FOX Sports, NBCUniversal, Buzzfeed, Hearst, and many more. In total, Twitter says that it now has over 200 video content partnerships, providing a broad range of placement opportunities for brand promotions.

And now, Twitter’s providing more control tools on this front.

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