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Will Google Cloud ever win over enterprises?

September 20, 2021

It may well have done more to push forward cloud-native computing techniques than any other company on the planet, but Google Cloud continues to struggle to turn that engineering prowess into an enterprise toolkit to rival Amazon Web Services (AWS) and Microsoft Azure.

The latest figures from Synergy Research Group, which tracks the cloud infrastructure market, shows AWS as the clear market leader with 33% of global spend, Azure next at 20%, and Google Cloud lagging behind at 10%.

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