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AT&T challenges T-Mobile’s ‘best 5G network’ advertising claim and wins

February 24, 2021

Hyperbolic use of language that’s not always in line with reality or objectively verifiable might be the oldest trick in the marketing playbook, but the National Advertising Division (NAD) of BBB National Programs is sure doing everything in its power to try to keep the top three US wireless service providers from overselling and misrepresenting their networks in general and 5G strengths in particular.

After recommending Verizon stop claiming it was “building the most powerful 5G experience for America” last year, which isn’t demonstrably true right now either, the NAD is taking issue (at AT&T’s request) with a number of bombastic statements made by T-Mobile in a series of TV and radio commercials already discontinued back in July 2020.

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