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YouTube Music adds yet another useful feature designed to challenge Spotify

September 23, 2019

Technically unveiled all the way back in 2015, YouTube Music gained prominence a full three years later, when the service was drastically redesigned and revamped, becoming Google’s primary rival to the likes of Spotify and Apple Music.

Since 2018, the audio streaming platform reported slow but steady progress in its number of paying subscribers while trying to close the functionality gap to the booming market’s leaders in a similar fashion. The newest weapon added to YouTube Music’s arsenal in its battle against the aforementioned industry veterans is a feature called “Discover Mix”, which unsurprisingly resembles Spotify’s “Discover Weekly” tool very closely.

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