YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the platform’s users.
Part of the appeal of short-form video, particularly with younger audiences, is that it’s immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment. It has a stickiness factor.
