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5G market share data shows iPhone 12 sales have begun losing steam

June 17, 2021


Apple shipped the most 5G-ready smartphone units in the first quarter of 2021, but it lost market share to Oppo, Vivo, Samsung, and Xiaomi, according to the latest data from research firm Strategy Analytics.

Compared to its rivals, Apple was a little late to the 5G party, but within months of going on sale, its debut 5G smartphones rose to the top spot.

Apple’s 5G smartphones market share dropped from 41% in Q4 2020 to 30% in Q1 2021

Apple sold 40.4 million iPhone 12 units in Q1 2021 – a figure that puts it ahead of other companies but is a 23 percent reduction over the last quarter. The downward trajectory is not reflective of the wider industry trend.

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