At their annual conferences, Apple and Google boast about their apps and user statistics. While Google leads with the sheer number of users on its Android platform, thanks in part to smartphones and devices for a variety of budgets and tastes, Apple’s iOS is the lucrative choice for publishers and developers where the audience tends to be a lot more spendy.
According to mobile app analytics firm Sensor Tower, the App Store made 64 percent more in gross income for publishers than the Google Play Store.
