If the Ionic smartwatch is the best Fitbit can do, the company might be doomed, and the Apple Watch has nothing to worry about.
As sensors shrank and gadgets became lifestyle choices, Fitbit’s propelled itself to the top of the wearables heap with ever-improving fitness trackers and bands. It was all going so well… until smartwatches like the Apple Watch and Android Wear watches arrived, promising not just a more connected life with your smartphone, but also many of the Fitbit’s own fitness-tracking features.
