Google Maps is used by more than a billion people around the world every month. And since coming from Google, it’s not only a simple navigator but a source of information fueled by a vast community of local guides, business owners and users who contribute to it with business profiles, reviews and star ratings. Tourists, commuters and customers rely on this information to make decisions and get things done.
Being the crowded place that it is, it’s no surprise that businesses that come up on Google Maps would prefer to be a users’ first choice as they try to one-up each other, through fair competition and, sometimes, cheating.
