After multiple Q1 2020 reports focused on the smartphone market as a whole, as well as shipment numbers in major countries like China and India, Canalys has released its latest overview of Western Europe. Unsurprisingly, the world’s largest handset vendor remains top dog across this very important region too, handily beating arch-rivals Apple and Huawei.
What’s certainly interesting to note is that all the top three smartphone vendors in Western Europe actually lost market share during the first three months of the year compared to the same period of 2019, while Xiaomi reported remarkable growth to extend its lead over the region’s fifth-largest player and significantly close the gap to the podium.