While China, India, and the US tend to attract the highest amount of attention from both press and research firms as the world’s largest smartphone markets, it doesn’t take a seasoned industry pundit to tell that Europe is also a very important battleground for everyone from Samsung and Apple to Xiaomi, Oppo, and Huawei.
Interestingly, the old continent was the scene of one of the most heated and evenly contested battles for supremacy in 2021, with Samsung ultimately rising to the top of the ranks for both the entire year (completely unsurprisingly) and Q4 (somewhat unexpectedly).
