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Samsung retakes the lead in global smartphone shipments from Apple during Q1

April 18, 2023

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According to tech analysis firm Canalys, Samsung regained the top spot in the worldwide smartphone market during the first quarter of this year as it bunny-hopped over Apple. Thanks to the Q1 release of the flagship Galaxy S23 series, which includes the Galaxy S23 Ultra, Samsung managed to top Apple by 1 percentage point as it accounted for 22% of global smartphone shipments during the three months.

Apple, which had been on top during Q4 of 2022, was next with a 21% slice of the pie. During the fourth quarter of 2022, when Apple was the top smartphone shipper, the iPhone manufacturer had its largest global market share of all time at 25%.

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