Besides recording the usual less than stellar numbers at its quarterly earnings conference, HTC offered a glimpse at its strategy for competing in the smartphone business this year. Chia-Lin Chang, president of the company’s Smartphone and Connected Devices business, asserted that HTC’s focus is on returning to profitability after reporting losses for seven consecutive quarters.
The approach is to reduce product offerings to a small number of projects with potential for “profitable sales.” – this, in president Chang’s own words, involves getting out of the entry-level smartphone business, which she describes as “ultra-competitive” and lacking a “profitability perspective.”
