Before last week, it seemed pretty much impossible in this day and age for a major tech company to be able to keep… anything a secret in advance of a product launch event anymore.
But somehow, Sony appears to be achieving precisely that, building buzz for its mysterious October 26 (25 in the US) Xperia announcement by… literally revealing nothing about what’s in the pipeline. All we know after the company’s random date confirmation last Tuesday and today’s cryptic YouTube teaser is that “a new Xperia is coming” with a focus on professional photography and videography.