We don’t need any statistical analyses to tell us that average phone prices are rising again this year, as the trend is unfolding before our very own unbelieving eyes. That $999 price spot we chastised when Apple introduced the iPhone X not long ago, and thought is the user price sensitivity threshold, is long in the rearview mirror.
What was the ceiling is now the floor, as just the cheapest member of the Galaxy S20 family is $999, and the S20 Ultra can go all the way up to $1499, for instance. Ditto for the $999 iPhone 11 Pro up to a $1449 Pro Max.
