According to Strategy Analytics, Apple continues to lead the pack by a wide margin. The Cupertino firm shipped 6.8 million of its Apple Watches in Q3 2019, up 51 percent compared to the 4.5 million units it shipped during the same quarter last year. It now holds 47.9 percent of the smartwatch market, up from 45 percent during Q3 2018.
Second-place Samsung also saw its smartwatch business improve this year. It experienced a 73 percent YoY increase as unit shipments went from 1.1 million to 1.9 million, giving it a 13.4 percent share of the market.