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Samsung is starting to look like a real threat for Apple in the thriving tablet market

November 2, 2020

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If the smartphone market performed slightly better than expected in Q3 2020, declining just a little over 1 percent in global shipments compared to the same period of last year, tablets had an absolutely tremendous quarter, actually growing in popularity due to the coronavirus-related challenges faced by so many people of late.

All in all, 47.6 million tablets were sold around the world between July and September, marking a 24.9 percent improvement from a 38.1 million unit tally in Q3 2019. Unsurprisingly, Apple continues to dominate the vendor chart, followed by Samsung, which was ranked third this time last year, gaining no less than 4.4 million unit sales in the past 12 months.

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