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The Galaxy S23: Why Samsung could have pulled an Apple with its pricing strategy

February 9, 2023

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Commercial performance in the United States can often break or make a smartphone. Therefore, it is hardly surprising that most of the big players in the tech world place a disproportionate emphasis on their commercial performance on American turf.

This is a truth that many users in other key (but relatively less important) markets like myself have come to expect. But there is a point where disparities can get out of hand. This is one such time.

The Samsung Galaxy S23 has made its long-awaited debut. The Korean tech giant places high hopes on its flagship for 2023, especially in light of the underwhelming fiscal quarters the company has recently experienced.

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