Even though LG sent a “digital unveiling invitation” with a May 7 date for its next big smartphone a couple of weeks ago, the company went ahead and revealed pretty much everything about the eye-catching Velvet anyway just a few days later.
Of course, the unconventionally named and unconventionally designed 5G-enabled handset enjoyed a highly unconventional marketing campaign from the get-go, as LG built gradual buzz around this release by directly divulging stuff you’d typically expect to be leaked without the company’s approval.
