U.S. securities house Cowen & Co. says that Apple iPhone buyers are willing to pay more for a larger sized screen, a dual-camera setup and other features. Compared to the Apple iPhone 7, the iPhone 7 Plus has a larger 5.5-inch screen, two cameras on back, additional RAM and a larger battery. At $769 and up, it also sports a larger base price than the $649 starting price of the iPhone 7.
Cowen estimates that the phablet-sized iPhone 7 Plus accounted for 40% of Apple’s fiscal first quarter sales of 58.5 million iPhone 7/iPhone 7 Plus units. Last year during the same exact quarter, the Apple iPhone 6s Plus made up only 23% of total iPhone sales.
