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Four in five UK businesses seek new security suppliers

March 25, 2021

About 80% of UK businesses are currently seeking new suppliers in the cyber security technology space as investment in security remains healthy during the pandemic. And with the average sticker price for a new cyber implementation hitting £800,000 in the past 12 months, there is clearly opportunity for eagle-eyed suppliers.

That is according to a new study produced by Coleman Parkes Research for technology public relations specialist CCgroup. The report, Security marketing strategies: influencing contemporary purchasing behaviour, examines both the current state of cyber investment and what buyers are looking for, and how supplier selection is influenced.

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