After decades of an eager and unbridled embrace of the online ecosystem, companies and consumers are becoming painfully aware of the vulnerabilities associated with the digital age. A superfluous series of high-profile data breaches, cases of corporate mismanagement, and tragic insider thefts are causing many people to question the efficacy of our relationship with the internet and its abundance of immersive platforms.
As a result, positive brand awareness is quickly becoming intertwined with competent data protection, and, as expected, many companies are struggling in this regard.