We all know data privacy does not exist in isolation. It is not a solitary indication of an enterprise’s morality and compliance, separated from the operations and lifeblood of the organisation. As an indication of this, we are beginning to see a convergence between previously distinct market segments: the privacy and consent management space, and data governance.
Data privacy of course includes compliance, attention towards data minimisation and valid purposes for processing personal data. We call this segment privacy and consent management, which delivers administrative and governance capabilities over data privacy. It aims to enable compliant data collection and monetisation while enabling the privacy choices of end-users.