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Tag: key role

Mobile ad tech takes center stage at Cannes Lions Festival

Mobile ad tech takes center stage at Cannes Lions Festival

July 1, 2015

Via: Guillaume Lelait, Fetch

Another sunset has called time on the Cannes Lions International Festival of Creativity. This year’s annual awards show for the advertising industry went far to demonstrate ad tech’s key role in driving powerful campaigns that resonate with its audience at […]