Tag: Marketing


Power Your Marketing Strategies with These Five Tech Trends

June 28, 2023

Via: Natalie Dunn

Although the foundation of marketing is tough to shake, businesses that rely on outdated or legacy tools are forced to navigate tricky terrain. With newspaper advertising quickly being pushed out by digital channels and artificial intelligence (AI), companies need to […]

Computing, Data Management

Why Big Data Is The Future Of Sales And Marketing

November 21, 2022

Via: SmartData Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. The strategy can either be offline or digital. However, digital marketing has become the major focus of marketers across all industries, mainly due […]

Computing, Data Management

8 Reasons Data-Driven Companies Are Utilizing Email Marketing

June 30, 2022

Via: SmartData Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email […]

Computing, Hardware

Samsung’s logo: Is it less magnetic than Apple’s and should it be replaced?

December 29, 2021

Via: Phone Arena

Most marketing experts seem to agree that a brand’s logo evokes a set of feelings and values. For one, your mind will always associate a product with the logo it features – it’s inevitable. Big corporations and smaller entrepreneurs are […]


The OnePlus Story: How a Startup with No Marketing Budget Made It to the Global Charts

May 28, 2021

Via: Natalie Dunn

OnePlus Technology is a Chinese smartphone and gadget manufacturer headquartered in Shenzhen, founded by Pete Lau and Carl Pei in December 2013. The first phone came to market in 2014 and took an unconventional approach at the time, offering an […]

Innovations, Trends

10 ways machine learning is revolutionising marketing

March 14, 2018


84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. 3 in 4 organizations implementing AI and machine learning increase sales […]

Internet, Social Networking

How to Use Facebook Live 360 Video for Marketing

April 12, 2017

Via: Social Media Examiner

Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. Read More on Social Media Examiner

Computing, Software & Applications

5 New Facebook Live Video Features for Marketers

April 21, 2016

Via: Social Media Examiner

Facebook Live has expanded its features, providing you with new Facebook marketing opportunities. In this article you’ll discover what Facebook marketers need to know about the newest Facebook Live video features. The first of the new features with Facebook Live […]

Apps & OS

American Express’ digital wallet patent promises to innovate loyalty rewards

March 4, 2016

Via: Venture Beat

American Express may be looking to leverage its position as both payment network and issuer to make loyalty reward points more akin to real money, according to patent documents recently published by the US Patent & Trademark Office. The patent […]

Privacy, Security

Privacy fears causing consumer trust in mobile services to plunge

February 22, 2016

Via: Venture Beat

Casting a spotlight on the immense challenges confronting the mobile industry, a new report shows that a range of security and privacy issues have dramatically eroded consumer confidence. According to the study released at the Mobile World Congress in Barcelona […]

Computing, Software & Applications

Improving Reviews And Testimonials Using Science-Based Design

February 12, 2016

Via: Smashing Magazine

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and […]

Computing, Software & Applications

10 text, sentiment, and social analytics trends for 2016

January 12, 2016

Via: Venture Beat

Text, sentiment, and social analytics help you tune in, at scale, to the voice of the customer, patient, public, and market. The technologies are currently being applied in an array of industries ranging from healthcare to finance, media, and consumer […]

Internet, Social Networking

Yahoo to face class action lawsuit for sending unsolicited text messages

January 5, 2016

Via: Venture Beat

Yahoo Inc was ordered by a Chicago federal judge on Monday to face a class action lawsuit accusing the Internet company of sending unsolicited text messages to Sprint Corp cellphone users in violation of the Telephone Consumer Protection Act. U.S. […]

Computing, Software & Applications

Facebook Live: What Marketers Need to Know

January 4, 2016

Via: Social Media Examiner

Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and […]

Computing, Software & Applications

Google’s Blogger gets Featured Post widget to help you showcase your favorite blog posts

December 11, 2015

Via: Venture Beat

Google is introducing a new tool for bloggers to highlight articles they’ve written on their own blogs. With the new Feature Post gadget (similar to a widget in WordPress), Google’s Blogger platform now lets bloggers position their favorite post in […]

Computing, Software & Applications

2016: The year mobile advertising graduates

December 2, 2015

Via: Venture Beat

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable […]

Software & Applications

Embedding marketing automation in WordPress, Twitter, LinkedIn: Act-On launches Anywhere

March 12, 2015

Via: Andrew Jones

Marketing automation platforms have proven value. The number of systems available in the space has tripled each of the last two years, and in the high end of the B2B space penetration has jumped from about 5 percent last year to over […]