Tag: Marketing

June 28, 2023

Although the foundation of marketing is tough to shake, businesses that rely on outdated or legacy tools are forced to navigate tricky terrain. With newspaper advertising quickly being pushed out by digital channels and artificial intelligence (AI), companies need to […]

November 21, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. The strategy can either be offline or digital. However, digital marketing has become the major focus of marketers across all industries, mainly due […]

June 30, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email […]

December 29, 2021

Most marketing experts seem to agree that a brand’s logo evokes a set of feelings and values. For one, your mind will always associate a product with the logo it features – it’s inevitable. Big corporations and smaller entrepreneurs are […]

May 28, 2021

OnePlus Technology is a Chinese smartphone and gadget manufacturer headquartered in Shenzhen, founded by Pete Lau and Carl Pei in December 2013. The first phone came to market in 2014 and took an unconventional approach at the time, offering an […]

March 14, 2018

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. 3 in 4 organizations implementing AI and machine learning increase sales […]

April 12, 2017

Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. Read More on Social Media Examiner

April 21, 2016

Facebook Live has expanded its features, providing you with new Facebook marketing opportunities. In this article you’ll discover what Facebook marketers need to know about the newest Facebook Live video features. The first of the new features with Facebook Live […]

March 4, 2016

American Express may be looking to leverage its position as both payment network and issuer to make loyalty reward points more akin to real money, according to patent documents recently published by the US Patent & Trademark Office. The patent […]

February 22, 2016

Casting a spotlight on the immense challenges confronting the mobile industry, a new report shows that a range of security and privacy issues have dramatically eroded consumer confidence. According to the study released at the Mobile World Congress in Barcelona […]

February 12, 2016

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and […]

January 12, 2016

Text, sentiment, and social analytics help you tune in, at scale, to the voice of the customer, patient, public, and market. The technologies are currently being applied in an array of industries ranging from healthcare to finance, media, and consumer […]

January 5, 2016

Yahoo Inc was ordered by a Chicago federal judge on Monday to face a class action lawsuit accusing the Internet company of sending unsolicited text messages to Sprint Corp cellphone users in violation of the Telephone Consumer Protection Act. U.S. […]

January 4, 2016

Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and […]

December 11, 2015

Google is introducing a new tool for bloggers to highlight articles they’ve written on their own blogs. With the new Feature Post gadget (similar to a widget in WordPress), Google’s Blogger platform now lets bloggers position their favorite post in […]

December 2, 2015

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable […]

March 12, 2015

Marketing automation platforms have proven value. The number of systems available in the space has tripled each of the last two years, and in the high end of the B2B space penetration has jumped from about 5 percent last year to over […]