At 180 years old, John Deere has become a household name that conjures images of farmland, tractors and rural America. But what’s less known about the iconic company is that it’s become a leading tech innovator in the precision agriculture space, and in many ways, serves as an example of how every business is digital.
A year ago, John Deere bought a Silicon Valley-based artificial intelligence (AI) startup called Blue River, and it’s now working to incorporate machine learning, deep learning, and robotics into the brains of its farm equipment.
